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SUSTAINABLE PRACTICES

WHY IS SUSTAINABILITY IMPORTANT IN FASHION DESIGN

Fashion is one of the biggest industries worldwide, accounting for about 2% of the global GDP. As it is still a growing industry, it’s important to take measures to minimize its negative impact on the environment.

Sustainability cannot start at the end of a garment’s life cycle but must be applied at every step of the design process. The best green and sustainable fashion companies pursue this goal from the very beginning. Through designs made from long-lasting, ethical fabrics, they encourage longer use and challenge the throwaway mentality stimulated by fast fashion.

Sustainability is a huge concept and it may seem impossible to reach complete sustainability, but at Ambrosia we put efforts to achieve sustainability with our best capability.

AS A FASHION BRAND WE UNDERSTANDS THAT IT IS OUR RESPONSIBILITY TO WORK IN THE HARMONY WITH THE ENVIRONMENT AND BE SUSTAINABLE. THIS IS HOW WE AT AMBROSIA TRYING TO BE SUSTAINABLE.

SOURCING ENVIRONMENTALLY-FRIENDLY TEXTILES

We strive to work with suppliers who source a range of materials which are tested for harmful substances, for both health and environmental reasons.

At Ambrosia, our efforts are to use fabric which is good for the earth, air, animals, and human being, and to fulfil that commitment we work with organizations and local artisans at pan India level who are dedicated to organic way of making cotton and other fabric.

SOCIAL SUSTAINABILITY

The New York Times – ''How can a garment be cheaper than a sandwich? How can a garment that needs to be sown, grown, harvested, combed, spun, knitted, cut and stitched, finished, printed, labeled, packaged, and transported cost a couple of bucks? Isn't this the question we should be asking and question as consumers who believe in humanity and equal rights''?

At Ambrosia, this was the very first thought while conceptualization of the brand hence we wish to create a brand and better future for people who are directly or indirectly associated with Ambrosia.

We strongly believe in fair and deserving wages and also ensure everyone involved with Ambrosia is treated with respect. We source our fabric from NGOs, fair-trade cooperatives, and wavers from Gujarat, Rajasthan, West Bengal, Bihar and Madhya Pradesh to ensure our local artisans get benefitted also the traditional art of weaving continues to grow.

MULTI-STYLING DESIGN CONCEPTS

Our whole designing approach revolves around sustainability. To achieve that we try to create multi-styling clothing designs. You are likely to wear a versatile piece of clothing more often than other pieces in your wardrobe. It also allows you to customize it to your own taste and create something new every time you wear it hence making your very own style statement.

TIMELESS SILHOUETTES OVER FAST FASHION

We at Ambrosia do not believe in the concept of seasonal fashion trends hence our design concepts include silhouettes which are timeless, classy and comfortable for wearer.

NO WASTEAGE

We create each piece only after getting a confirmed online order to reduce wastage.

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